Tuesday, May 15, 2012

Tactical Media Project Proposal


Image and Health are two very prominent things in our society today. Appearance is something so crucial for a person that it drives many to the extremes. At Santa Clara we pride ourselves in being one of the fittest campuses, but how do we truly get to that rating? Do we reach this position in a healthy manner? Everyday I only see girls on the elliptical for hours on end and then all that they nourish themselves with a salad. Many cut out important things like carbohydrates out for the sake that it will make them gain weight. Even going into the Greek life, many of those girls have to uphold an image of beauty and that places so much unnecessary pressure that can lead down a dangerous path. So is being one of the fittest campuses and having some of the most attractive people truly something of pride if it is a achieved an nontraditional manner? This project is about bringing light to the darker side of things within health and image at Santa Clara.